Since the dawn of the internet and the birth of search engines, entrepreneurs and potential entrepreneurs have been seeking ways to create and monetize their own online business. These online merchants discovered early on that it is not enough to simply create a website and slap some content on it; If they really want to become profitable, they have to grab the attention of search engines and prove their worth by ranking at the top of search engine results pages (SERPs).
In the early days of the internet, ranking high on search engine pages required a solid working knowledge of search engine optimization – also known as SEO. SEO involves the art of discovering which algorithm engines like Google are using to rank their website listings and then optimizing your website to satisfy (or align) with those algorithms.
Since that time, SEO has grown by leaps and bounds and now has many subsidiaries, including digital marketing, online marketing, social media optimization, local SEO, technical SEO, international SEO, content strategy – the list goes on and on. No matter what major you choose — or whether you choose a broad approach like digital marketing — the fact remains that at some point, education has to play a role. While you can rely on tutorials like the ones hosted here on HTMLGoodies, or online forums, taking an online SEO course can also help you learn everything you need to know to satisfy Google, Bing, and other search engines.
Online courses to learn digital marketing and search engine optimization
To help budding internet marketers, content strategists, and others interested in internet marketing get started, we’ve compiled a list of the top online courses for learning SEO. For the purposes of this tutorial, we’ll use phrases like SEOAnd the digital marketingAnd the E-Marketing mutually. Note, however, that there are significant differences between each type of search engine marketing, which we highlight in these articles:
With that being said, here is our list.
Advanced SEO Training Lessons: From Beginner to Advanced SEO from Udemy
The first course on our list is doozi. Provided by Online Classroom, Udemy, and Advanced SEO Training Lessons: From Beginner to Advanced SEO The course includes 16 hours of on-demand SEO training videos. Students will start by learning how to do keyword research for SEO, how to use the Google Keyword Tool, and how to build a keyword list for your website.
From there, the course heads towards on-page SEO and blogging topics, including more advanced keyword strategies. Learn the difference between long-tail and short-tail keywords and what “evergreen” content means. Google penalties and search engine optimization (SEO) for other platforms – such as WordPress, Wix and Shopify – are also discussed.
In the last two parts of this online course, off-page SEO, link building, mobile SEO, audio search engine optimization, and technical SEO are covered. Students will also get hands-on experience using several popular SEO tools, including Google Analytics, Google Search Console, Yoast SEO plugin, and more.
To sign up for this course, visit its listing on Udemy: SEO Training Masterclass: Beginner to Advanced SEO.
YouTube SEO Optimized for Success from Udemy
Despite what many may think, Google is not actually the largest search engine in the world. Truth be told, more searches are done on the video platform YouTube every day than anywhere else. For this reason, we felt it was important to offer at least one online course that specializes in YouTube optimization. So, we turned to Udemy YouTube Search Engine Optimization for Success a path.
This YouTube SEO course is relatively short, taking four and a half hours. It starts with discussing keyword phrases and researching keywords as they relate to the videos. From there, students learn how to craft optimized YouTube titles and video descriptions. Next, two unique case studies are reviewed, before concluding the course with a set of marketing tips and tricks specifically related to video content.
You can sign up for this course by visiting their Udemy listing: YouTube SEO Search Engine Optimization for Success.
The complete SEMRush course from Udemy
Learning the right SEO tools can make or break a career for digital marketers. If you are a fan of HTMLGoodies, our SEO tutorials and tool reviews, then you will no doubt see our coverage of SEO software known as SEMRush. SEMRush is arguably one of the best search engine optimization tools on the market, it has a lot of features that can take some time to learn, simply because it is so many to choose from.
The Complete the SEMRush course It is aimed at students and marketers who want to learn the ins and outs of SEMRush. In addition to learning the interface of the marketing program, students will also be taught how to set up projects and track websites, identify (and copy) competitor SEO strategies through competitor analysis, find opportunities for backlinks, improve content, and detect website issues that can It affects your ability to rank in the SERPs.
The online SEO course takes approximately six hours and comes with a certificate upon completion. You can learn more about the class and sign up by visiting their Udemy page: Completing a SEMRush Course.
SEO Audit: Find and Fix Common SEO Problems from Udemy
Once you have a basic understanding of search engine optimization best practices and techniques, you may want to dive a little deeper. One direction you can turn to is to learn how to conduct an SEO audit of your site. SEO audits involve reviewing every element of your website and marketing strategy to uncover flaws and issues with your site. To help you learn how to perform a site audit, Udemy has developed a file SEO Audit: Find and Fix Common SEO Problems a path.
Although the course only takes two hours, there are quite a number of SEO audit techniques covered, including:
- SEO audit tools
- Technical SEO Elements
- XML Sitemap Audit
- How to test page speed
- Common on-page SEO mistakes
- How to find broken links, thin content, duplicate content and 404 pages
- How to analyze internal link structures and backlink cookies
The course includes a certificate of completion and an SEO audit checklist, which is useful for making sure you covered all the bases during your SEO and SEO audits. To sign up for this basic online marketing course, visit its listing on Udemy: SEO Audit: Find and Fix Common SEO Problems.
Local SEO: A Guide to Local Business Marketing
Another “specialty” area of SEO and digital marketing includes local SEO, which is the process of optimizing your website for local business and local keywords. Udemy has a great online class covering a topic called Local SEO: A Guide to Local Business Marketing.
This five-hour course teaches local SEO topics including:
- How to improve and rank local business websites
- How to increase relevance to the site
- How to conduct a local keyword research
- How to build quotes and arrange map pack
You can enroll in a local digital marketing course by visiting their Udemy page: Local SEO: Guide to Local Business Marketing.
Complete Certificate Course in Social Media Marketing from Udemy
No list of SEO courses will be complete if it does not include at least one social media optimization category. Udemy has a course called Social Media Marketing It serves this purpose. Featuring two and a half hours of video-on-demand content and 16 articles, this SMO course covers the following areas of social media optimization:
- Social media organizations
- Basics of Social Media Optimization for YouTube, Facebook, Twitter and Instagram
- Social media for customer service and public relations
- Social media auditing techniques
- Content Marketing Basics and Social Media Etiquette
Learn more about this Social Media Marketing course by visiting its listing on Udemy: The Complete Social Media Marketing Certification Course.