On Monday, Tesla added seven new educational videos focusing on its best-selling electric cars to its YouTube channel. In the third quarter of 2022, Tesla produced 345,988 Model 3 and Y vehicles and delivered 325,158 Model 3 and Y vehicles. With the bulk of its sales being these two models, it makes sense that Tesla would want to support its new customers.
In the first video, Tesla goes through the basics of owning a Model 3 or Y. Tesla covered everything from getting in the car, setting up a driver profile, regenerative braking, and charging. Charging an electric car is often a hot topic for those new to owning one.
Humans are creatures of habit, after all. When faced with something new, many can feel somewhat anxious. Tesla’s charging video shows new owners where the charging port is, how to connect, how to use both Superchargers and general charging, and finally, shows the charging menu.
The other five videos teach new owners how to use the physical controls, touchscreen, autopilot, and Tesla, and also show how new owners can connect their car to Wi-Fi and install the over-the-air update. Tesla’s support video skips over reboots, roadside assistance, and service.
During the last quarter, not only did Tesla demonstrate its dominance of sales in the US, but it also proved that it dominates the market despite the market growth. Kelly Blue Book It found in its sales stats for the third quarter of 2022 that Tesla’s closest competitor, Ford, had just 18,257 EV sales in the third quarter.
Disclosure: Johnna is a contributor to TSLA and believes in Tesla’s mission.
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