There are myriad ways to apply blush depending on the look you want to achieve: to get lift, to add fullness and volume, to define your cheekbones… you get the point. But these days, people are focusing less on sculpting the shape of their face and more on applying a pop of color to their skin. It’s less organized – and more fun.
And because of the buildable nature of the product, there’s plenty of room for experimentation: “Unlike something that relies on precision like eyeliner, using a soft brush and applying blush to your nose or temples is liberating,” says Donny Davey, president of trance Makeup artist and co-founder of Half Magic. Makeup artists have told us time and time again that makeup has no rules, and it seems like people are finally starting to agree.
For the record, I’ve always been the shy type one. It’s my go-to desert island makeup product, but even I’ve found myself venturing into new territory. While tapping my favorite creamy formula on my cheekbones, I recently felt inspired to sweep it along my temples and across my eyelids in a subtle, exaggerated way. I want people I know I make a statement with a blush, similar to a bold lip or a crisp cat eye.
“Eye makeup has always given you more room to play, but now with blush in the mix, I’m so excited to see all these new looks and trends,” adds celebrity makeup artist Kiren Bhatti. I suspect the new trend of “cool girl makeup” has something to do with this shift, which involves using only blush to mimic a cool, frosted-blown beat. Again, rather than adding a sense of fullness or lift, the blush simply flatters the skin and lays all over the place.
We’re also seeing a welcome shift toward makeup that looks more undone; You might think that a sweep of a hot pink across your temples would be, well, quite the opposite, but it’s actually more on trend than you think.
You see, the move toward exaggerated blush is surprisingly low-lift: Instead of blending, blending, and blending for an original “no makeup” makeup look, you can enhance your cheekbones (and your temples, lips, and eyelids) without worrying about it winning. It doesn’t look “normal”. Isn’t this an example of effort?
And people don’t just experiment with placement; They’re pushing the standard shaders too. Pinks, deep berries, and soft corals give way to bright violets, true reds, and sunny yellows. Slip on a cream or liquid formula, and it becomes the true definition of finger paint.