Everyone who has used a computer for a while should be familiar with the name Corel, after all, the graphics program Corel Draw made the company, already founded in 1985, famous. Now they have announced their rebranding: Core is now called Alludo.
Corel becomes ludo
Corel, its signature software maker from Canada, is rebranding and is henceforth called Alludo (pronounced “All You Do”). This is intended to represent the company’s broad range of products. Alludo CEO Krista Quarles revealed that the company wants to reinvent itself with the new name and dedicate itself to the future of working with a new name.
Under the new name, the company wants to empower customers to do whatever they do. Products should be accessible anytime and anywhere, while ideas can be implemented and shared more quickly.
However, product names should be kept within the Alludo family, such as Corel PaintShop Pro and CorelDraw. This is to give customers more freedom, flexibility, and new ways to communicate and reshape the future of work, according to the press release.
Corel has repeatedly expanded its portfolio through acquisitions in recent years. For example, at the end of 2018, the company bought Parallels, which offers virtual software such as Parallels Desktop. Awingu, which implements cloud workplaces, recently followed suit in June 2022.