Lawyer video marketing is booming online and there are a number of reasons why more lawyers are investing in video to support their thought leadership initiatives. Video can do wonders for increasing engagement across your law firm’s digital marketing campaigns and adding a video to your website can boost Google rankings.
If you’re looking to join the ranks of lawyers who use video effectively to generate brand awareness and help develop business, consider what the following lawyers and companies are doing.
We’ve rounded up 10 great lawyers video marketing examples that each represent a unique approach and inspiration for lawyers.
1. Thought Leadership Videos on LinkedIn: Bracewell
Bracewell’s ‘Legal Bites’ videos on LinkedIn consist of company attorneys who share their views on industry updates and dissect current trends. Their videos don’t go for a hard sell; Instead, they focus on providing assistance. Law firms that share unique industry insights and answer frequently asked questions through their videos are sure to attract returning visitors.
2. Videos on Tik Tok: Wilson Murphy Law
Better known as TheTradeMarkAttorney, and owner of Wilson Murphy Law, Michelle Murphy shares contract and trademark law tips and tricks with her fans on the viral video platform TikTok. Examples of videos include “How to make money with your registered trademark” and “Common reasons for a trademark application being rejected.” A set of her videos have garnered more than 200,000 views and in her interview on The Legal Marketing 2.0 Podcast, Murphy discusses how she is truly commercially successful on the platform. And of course, they reallocate their videos to LinkedIn (create once, post everywhere “COPE”).
3. Linkedin Podcasts: Patricia Baxter
Patricia Baxter is a LinkedIn Influencer with a large following of over 24,000 people. She keeps her communications engaged by posting educational and entertaining video content several times a week. Her videos are often short excerpts from her podcast interviews, The Defense Never Rests. In her podcast, Patricia brings together guests from different backgrounds and opposing viewpoints to discuss unique issues on the defense side of civil litigation. By sharing excerpts from its episodes, it gives people a quick preview designed to entice and lead them to consume more of its content. Patricia, her attorney, shares video marketing tips and advice for attorneys in a previous episode of The Legal Marketing 2.0 Podcast.
4. Fun Instagram videos: Oremland Law Group
Adam Oremland of Oremland Law Group knows how to entertain and engage the audience on Instagram. Known as the lawbulldog, Oremland makes short videos of fake personal injury stories. He posts videos on his feed and promotes new content in his Instagram stories. @Thelawbulldog’s videos are funny and leave us wanting more. See: Instagram Stories: What are they and how can law firms use them?
5. YouTube Tutorials: Y Law Group
A great way to demonstrate your expertise is to focus on educational attorney video marketing content. In this example, Y Law Group divorce attorney Leena Yousefi explains how to properly fill out and file a Notice of Family Claim in two instructional videos. High-quality tutorials or how-to videos with a laser focus will allow you to help your target audience gain their trust, which may lead to new business creation in the future.
6. Videos on practice area pages: Schwartz Conroy & Hack
We love how Evan uses the video to explain what he’s doing in a concise, easy-to-understand way. It provides visitors with a quick and easy breakdown of how to help its customers and solve their problems. Evan seems friendly with potential clients who land on his practice area page.
7. YouTube Recruitment Videos: Jones Day
When potential new employees are researching law firms to find the right fit, a video can be a great way to give them a glimpse into your company’s culture and values. Jones Day obviously knows this, which is why they have a whole YouTube playlist Jobs at Jones Day It is dedicated to answering the hyperactive question: “Why choose Jones Day”. Lawyers delve into their experience with the firm, the reasons for joining, and the key training and experiences a first-year associate can expect.
8. LinkedIn Tutorial Videos: White & Case
In a series of videos shared on LinkedIn, White & Case lawyers pose for the camera to discuss the new regulations, legal precedents, and their implications. Lawyers do a great job of tackling complex legal issues and breaking them down into short, easy-to-understand videos. The company page is filled with video marketing examples for lawyers showing a diverse group of men and women focused on producing sharp, educational content.
9. Practice area page videos: KVCF
KVCF has also jumped on the attorney video marketing bandwagon, using video to introduce the company’s partners and highlight their areas of practice on their website. Adding a video next to the descriptions written on your website can help your company and its attorneys appear more authoritative to site visitors as well as boost your SEO. In this video, Brain Pearson reviews his knowledge of mortgage law and highlights the ways he helps his clients solve their problems.
10. Home Sizzle Video: Berardi Immigration Law
When you land on Berardi’s immigration law homepage, you are greeted with a one-minute video where you learn about the company’s origin story. In the video, founder and managing partner Rosanna Berardi provides potential clients with some background information about the company and the services they provide.
How to Get Started with Lawyer Video Marketing
The nature of attorney video marketing can lend itself to a wide range of creative content, and these strategies are just a few ways attorneys can get started. What these videos have in common is that they focus on being useful and connecting with potential customers in an authentic way. Use these lawyers video marketing examples as inspiration, and start creating some compelling content of your own.
Updated and republished as of August 16, 2021.